Our raising awareness program is carried out mainly in schools, sport clubs, and universities. Our aim is to show how sport can help people have access to basic education or healthcare, be better integrated in their society and foster peace and reconciliation in their communities in developing countries.

Our presence in the media is an important component of our raising awareness work. Media firms, sports clubs and other institutions who may be interested in our videos can contact us at prensa@redeporte.org.

Since 2005 to the present, our Education and Awareness Raising Department have been building on the project Connecting Africa 2010, immediately after South Africa was named host of the upcoming 2010 Soccer World Cup. This is an initiative that brings the reality of Africa to children and youth in Spain, showing a positive picture in order to balance the mostly negative images that media generally portray of the African continent.

Taking advantage of this important international soccer event, Connecting Africa aims at deepening the understanding of African values so that young people in Spain may learn from them.

Responsible monetary spending and use of resources. We illustrate the daily life of children in Africa, raising awareness amongst the Spanish youngsters that the value of the material items we buy is excessive consumerism.

Tough realities in Africa. We teach the realities of struggling African youth to Spanish youth in a non-traumatic manner, through sport, play, and education.

Education through sports values. We offer another face of sports, away from the one often portrayed by the media which is linked to stardom, winning, consumerism and high monetary spending.

Social values. Children learn about values such as solidarity, peace, cooperation, team work, and companionship. They are the protagonists of this learning process in which they participate.

Hope is an initiative that looks at Africa through the lenses of sport. During two months, three professionals filmed abundant video footage in Africa.

This project includes three documentary films: two of which are set in Zambia (Lusaka and Livingstone) and one in Johannesburg, South Africa. They present three distinct stories about effort and hope. The main characters are young Africans who reveal their dreams, concerns, and aspirations, shown through their daily life experiences, their environment, and how sport plays an important role in their lives.

The purpose of these documentaries is to raise the public’s awareness and make known the realities in Africa through sports. We have also prepared five short publicity spots that can be used by television companies on request and also during celebrations of sports events.